LGU+ Approaches 1,000 Subscribers Just One Month After Launching Carbon Neutral Plan

LG Uplus model introducing the carbon-neutral practice plan.
[Photo by LG Uplus]

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 12th that its MVNO-exclusive ESG (Environmental, Social, and Governance) plan, the 'Carbon Neutral Practice Plan,' is close to reaching 1,000 subscribers just over a month after its launch.

In December last year, LG Uplus introduced the 'Carbon Neutral Practice Plan' in collaboration with the Korea Environment Corporation to raise awareness of the importance of easily implementable carbon-neutral actions in daily life and to encourage participation.

This plan features a system where customers join the carbon neutral practice points program operated by the Korea Environment Corporation and practice carbon-neutral activities in six areas, including electronic receipts, reusable container use, purchasing eco-friendly products, and renting zero-emission vehicles, receiving eco-friendly gifts step-by-step.

Especially, the response from the MZ generation, who show high interest in environmental protection and social values such as donations, has been positive. As of the 11th, 59% of subscribers to the Carbon Neutral Practice Plan are in their 20s and 30s. Typically, the proportion of 20s and 30s subscribers in general MVNO plans is around 46%.

LG Uplus plans to continuously introduce participatory ESG plans that allow consumers to contribute to social causes together. In the second quarter of this year, it will also launch an MVNO-exclusive blood donation plan in partnership with the Korean Red Cross to promote blood donation culture.

Previously, LG Uplus was the first in the industry in 2020 to introduce the U+ MVNO 'Hope Windmill Donation Plan,' which donates a portion of usage fees to the Korean Red Cross. From October 2020 to February 2021, Season 1 was conducted, donating a total of approximately 115.5 million KRW to the Korean Red Cross. In Season 2, which started in July last year, about 700 customers participated in donations within three months.

Yu Ho-sung, head of LG Uplus MVNO Business, said, “As the importance of environmental protection increases, the Carbon Neutral Practice Plan is receiving much attention, especially from younger generations,” adding, “We will continue to launch ESG plans that enable customers to easily realize social values in their daily lives.”

This content was produced with the assistance of AI translation services.