Seven Eleven Unveils First Immersive Metaverse Store at '2023 CES'

[Asia Economy Reporter Eunmo Koo] Seven Eleven announced on the 2nd that it will unveil the industry's first new-concept metaverse store together with Lotte Data Communication and Caliburs at the consumer electronics and information technology (IT) exhibition 'CES 2023' held in Las Vegas, Nevada, USA, on the 5th.

Through the opening of this 'Active Mobility Pop-up Store,' Seven Eleven aims to drive the introduction of next-generation digital transformation (DT) services, showcase various representative products, and enhance overseas brand awareness.

The metaverse store unveiled at CES 2023 is an immersive metaverse space located within Hub World, the core city of the hyper-realistic metaverse being developed by Caliburs. It can be accessed through virtual reality (VR) devices and new-concept displays. Unlike existing metaverse stores that focused on gaming and social network spaces, this metaverse store features graphics close to reality and allows participation in various activities.

In the newly introduced metaverse store, avatars can directly eat and drink Seven Eleven’s representative products such as 'Seven Cafe,' 'Samgak Gimbap,' and 'Slurpee.' Furthermore, evolving beyond indirect experiences through avatars, users can observe changes in avatars and surrounding objects, such as hair color changing after drinking a cold beverage or soft ice cream being used as a glowing cheering stick at a concert, providing entertaining elements. Additionally, high-definition video compression technology through patented deep interactive technology realizes a sense of presence close to reality and natural movements.

Seven Eleven aims to open the official version by the end of this year and plans to build a next-generation O4O (Online for Offline) system that allows customers to purchase main products and receive delivery.

Lee Yunho, head of Seven Eleven’s DT Innovation Team, said, “The metaverse store introduced this time is a virtual reality space reflecting the most advanced technology currently available, offering a unique experience never before encountered. We will continue to actively utilize next-generation technologies to lead the introduction of DT services in the convenience store industry and strive to provide new value to customers.”

This content was produced with the assistance of AI translation services.