Gangseo-gu Sends New Year's Greeting Cards via Mobile Instead of Paper

Reflecting the Digital Era, Expected Budget Savings and Reduced Distance with Residents

[Asia Economy Reporter Park Jong-il] Gangseo-gu, Seoul (Mayor Kim Tae-woo) will send New Year's greeting cards via mobile messages instead of mail to save budget and reflect the digital era familiar to smartphones.

Every year at the end of the year, the district has produced and mailed New Year's greeting cards to express gratitude and wish happiness for the new year to residents who have worked for the development of the district, such as community leaders, heads of professional and social organizations, and administrative committee members.

However, in 2023, the Year of the Black Rabbit (Gyemyo Year, 癸卯年), the practical first year of the 8th local government term, the district decided to send New Year's greeting cards via mobile messages instead of mail to eliminate unnecessary customs and narrow the distance with residents.

Through this, the district expects to save about 20 million KRW in budget, including approximately 15 million KRW annually spent on producing paper greeting cards and the reduced mailing costs, which have decreased to one-tenth.

Mayor Kim Tae-woo Wishes Health and Happiness through Handwritten Letters and Video Messages

The mobile greeting card, received instead of paper, features Mayor Kim Tae-woo dressed elegantly in Hanbok and includes a handwritten letter wishing health and happiness to residents' families in the new year.

Also, by clicking the link, residents can immediately watch a New Year's greeting video produced by Mayor Kim Tae-woo to get closer to the residents.

Mayor Kim Tae-woo of Gangseo-gu said, “The 2023 Gyemyo Year is the year of the black rabbit, symbolizing wisdom and abundance. I hope that everyone’s families will be filled with health and happiness in the new year.” He added, “This year, like the rabbit that quickly recognizes and responds to situations with diligence and sensitivity, I will listen well, observe carefully, and always do my best with utmost effort.”

This content was produced with the assistance of AI translation services.