Singer Lim Young-woong Selected as Brand Model for Daesang Cheongjeongwon's 'Haetsal Dameun'

Daesang Cheongjeongwon 'Haetsal Dameun' brand model Lim Young-woong. Photo by Daesang

[Asia Economy Reporter Song Seung-yoon] Daesang announced on the 30th that it has selected singer Lim Young-woong as the brand model for Cheongjeongwon's natural aged soy sauce specialty brand 'Haetsal Dameun'.

Cheongjeongwon judged that Lim Young-woong, who is loved across generations based on his sincerity towards fans, is suitable for the brand identity of Haetsal Dameun. Haetsal Dameun plans to convey its genuine passion for soy sauce, an essential national ingredient in cooking, to consumers together with Lim Young-woong.

Cheongjeongwon plans to sequentially place life-sized standees and stickers of Lim Young-woong in large supermarkets and discount stores nationwide. Various advertising campaigns are also being prepared, including producing video commercials featuring Lim Young-woong.

A Daesang official said, "After searching for a model who best fits the brand philosophy of sincerity and devotion pursued by Haetsal Dameun, we decided to carry out an advertising campaign with singer Lim Young-woong," adding, "We will showcase various activities together with Lim Young-woong, who will act as Haetsal Dameun's 'Human Sunshine'."

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