Shinsegae Department Store, New Year 'SSG Festa'... "Major Shopping Festival"

From Prize Events to Popup Stores

Shinsegae Department Store will hold a large-scale shopping festival, "SSG Festa," from the 2nd to the 15th of next month. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 29th that it will hold a large-scale shopping festival, "SSG Festa," from the 2nd to the 15th of next month to celebrate the Year of the Rabbit.

On the mobile application (app), a fortune cookie event will be held. By touching the fortune cookie screen, users will automatically enter a prize draw along with a New Year's lucky message. Through a raffle, Shinsegae Department Store will give away prizes such as a diamond from the jewelry brand Adir, directly operated by Shinsegae (1 winner), a pure gold Puvilla figure (5 winners), and a stay voucher at the Chosun Hotel (10 winners).

For the first time in the department store industry, a Post Archive Faction popup store will also be introduced. This popup store will be held until the 12th of next month in the Bridge space on the 6th floor of the Gangnam branch, where visitors can see various attempts realized at the boundary between art and fashion at a glance. Representative products include the Shinsegae Archive commemorative hat and the 5.0 Down Center.

Card promotional events will also be conducted. When purchasing 2 million, 3 million, 5 million, or 10 million KRW or more from a single fashion brand using a Shinsegae affiliated card, customers will receive a 7% gift certificate according to the purchase amount.

A Shinsegae Department Store official said, "We have prepared a large-scale shopping festival like a gift for all customers welcoming the New Year," and added, "We will solidify our position with differentiated events unique to Shinsegae Department Store and continue to lead the industry."

This content was produced with the assistance of AI translation services.