Samsung C&T Fashion launches perfume brand 'Ellis Brooklyn' under 'Label C' in Korea

Label C's 'Ellis Brooklyn'./Photo by Samsung C&T Fashion Division

[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division announced on the 28th that Label C, a clean beauty specialty select shop, has exclusively launched the American New York clean perfume brand Ellis Brooklyn in Korea.

Label C is a clean beauty specialty select shop that carefully selects and introduces clean beauty brands that use natural, skin-friendly ingredients with consideration for people and the environment. Ellis Brooklyn, which Label C is introducing for the first time, is a clean perfume brand launched in 2015 in New York by Bee Shapiro, a beauty expert who worked for a long time as a beauty columnist for The New York Times.

Label C presents five representative scents of Ellis Brooklyn. Salt, which carries a cool and fresh sea salt scent; Sweet, with a sweet pear and soft floral fragrance; Myth, featuring a calm floral scent; Bee, with warm dark rum and honey notes; and West, with a refreshing citrus scent. The sizes are composed of a 50ml eau de parfum spray type and a convenient 10ml travel spray.

To commemorate the launch of Ellis Brooklyn, Label C will offer Ellis Brooklyn eau de parfum samples on a first-come, first-served basis to customers who purchase from Samsung C&T Fashion Division’s fashion and lifestyle specialty mall SSF Shop, Label C Garosu-gil flagship store, Lotte Department Store main branch, and Beaker Cheongdam and Hannam flagship stores until the 8th of next month.

Yoo Joo-won, Group Head of Label C, said, "Label C strengthens its clean perfume brand lineup by introducing the New York brand Ellis Brooklyn, which suggests scents and nature enjoyed in daily life, to Korea," adding, "We recommend preparing gifts for yourself and your loved ones with new scents to welcome the new year."

This content was produced with the assistance of AI translation services.