Musinsa Launches 'Musinsa Earth' for Sustainable Products

Musinsa Earth. Photo by Musinsa.

[Asia Economy Reporter Lee Seohee] Musinsa announced on the 27th that it will newly launch 'Musinsa Earth,' a specialty section focused on products that consider environmental and social values.

Launching next month, Musinsa Earth is a specialty section that selects and introduces products made using materials that reduce environmental pollution or through efforts to create social value. It also plans to present content such as brand stories, product manufacturing processes, and interviews centered around the theme of sustainability.

Musinsa Earth proposes products in a total of five categories: ▲Better Materials ▲Recycle & Upcycle ▲Vegan ▲Animal Welfare ▲Social Contribution. It focuses on whether products are made by choosing improved materials to reduce environmental impact, contribute to circulation by reusing discarded products or materials, and participate in social change through job creation and donations.

Representative brands featured include ‘Pleatsmama,’ which uses yarn recycled from waste PET bottles; 'nau,' a sustainable outdoor brand started in Portland; Danish brand ‘HVISK,’ which produces 97% of its entire collection from recycled materials; and ‘Nookak,’ which offers fashion accessories made by recycling banners and waste tire tubes.

A Musinsa representative said, "We propose ‘a new style for me and the Earth’ together with brands striving for a sustainable future," adding, "We will present various collaborative content to provide more customers with opportunities to experience value consumption."

This content was produced with the assistance of AI translation services.