McDonald's Launches Limited Edition Lucky Burger for Year-End and New Year Season

[Asia Economy Reporter Moon Hyewon] McDonald's Korea announced on the 26th that it will launch a limited-time year-end and New Year menu called the Lucky Burger.

The Lucky Burger is a representative limited menu that McDonald's introduces every year at the end of the year, and when purchased as a single item or set, a donation of 100 KRW is accumulated. It has been 10 years since its first introduction in 2013.

Since 2019, McDonald's has been conducting a donation campaign by delivering a portion of the sales proceeds to Korea RMHC. The donations are used to support Ronald McDonald House, which helps sick children and their families live in the hospital and focus on treatment.

This year's Lucky Burger is available in two types: 'Lucky Burger Gold' and 'Lucky Burger Gold Special.' The limited side menu 'Curly Fries,' released every year along with the Lucky Burger, is a product with addictive seasoning and a uniquely rolled shape.

To celebrate the 10th anniversary of the Lucky Burger launch this year, McDonald's has prepared a special event. Starting January 5 next year, customers who order any menu including the Lucky Burger will have the opportunity to purchase 'Lucky Sharing Snoopy Seal' sticker goods, with all sales proceeds donated.

In addition, McDonald's has provided customers with an easier way to donate to Korea RMHC through QR codes on life-size standees and table stickers placed in stores. Store announcements introducing the Lucky Burger donation campaign and cumulative donations will also be broadcast.

This content was produced with the assistance of AI translation services.