Emart's Lunar New Year Gift Set Pre-Orders Hit Record High... "Increase in Early Bird Shoppers"

Pre-Booking Share Expected to Exceed 50% for the First Time

A model is introducing a pre-order gift set at Emart Seongsu branch. (Photo by Emart)

[Asia Economy Reporter Lim Chun-han] Recently, as the phenomenon of stockpiling continues, a trend of purchasing Lunar New Year gift sets cheaply in advance is spreading.

According to Emart on the 26th, sales of gift sets from the 1st to the 23rd of this month increased by 55% compared to the same period last year. This Lunar New Year, the proportion of pre-order sales is expected to exceed 50% for the first time.

During this pre-order period, practical products were in the spotlight. Sales of mixed fruit sets increased by 80%, recording a growth rate more than 30 percentage points higher than single apple or pear sets. Sales of health functional food gift sets increased by 91.5%, and organic gift sets grew by more than 80%.

Group funding purchases, where a special price is available when a certain number of participants gather per product, continued to achieve sold-out records. For three types of health functional food sets, 1,000 participants per product gathered within two days, and some products reached the maximum purchase quantity of 3,000 units. From the 29th, Emart app will conduct a second round of group purchase funding for two premium olive oil types, one tea set, and one fish cake set carefully selected by buyers.

At SSG.com, sales of Lunar New Year gift sets increased by about 10% compared to the previous year. In fresh foods, products priced between 20,000 and 30,000 KRW showed a high growth rate of over 30%. Sales of fruit sets priced under 30,000 KRW and configured for practicality rose by 41%, and in the 100,000 to 150,000 KRW range, sales in the seafood category, including premium Yeonggwang dried yellow corvina, also increased by 24%.

Processed food sales also showed a high growth rate exceeding 20%. Steady seller products such as canned food sets and seasoning/sauce gift sets increased sales by 98% and 101%, respectively, driving sales growth.

An Emart official said, “To reduce the burden on customers preparing holiday gift sets, we diversified pre-order promotion products and extended the period to enhance customer benefits,” adding, “We hope customers will make economical gift purchases through online and offline channels during the remaining promotion period.”

This content was produced with the assistance of AI translation services.