SK Chemical X Hyundai Department Store, Eco-Friendly Collaboration with 'Green Materials'

Eum Platform and The Hyundai.com Online Editor Lee.Green Join Hands

Hyundai Department Store Pangyo Branch introduces SK Chemicals' green materials and various eco-friendly products. Photo by SK Chemicals

[Asia Economy Reporter Donghoon Jeong] SK Chemicals is partnering with Hyundai Department Store to launch a pop-up store emphasizing the sustainability of green materials.

SK Chemicals and Hyundai Department Store announced on the 26th that they will open the 'How To Re.Green' pop-up store featuring products made from chemically recycled plastics and plant-based materials on the 7th floor of Hyundai Department Store Pangyo branch until the 31st, marking the year-end season.

This pop-up store serves as an offline exhibition space for Hyundai Department Store's ESG-specialized online curated section 'Re.Green,' which has very strict selection criteria. For the sake of a sustainable planet, Hyundai Department Store carefully selects and operates the Re.Green section based on four criteria: ▲use of eco-friendly materials ▲animal welfare realization ▲carbon footprint reduction ▲contribution to social development (donations). This collaboration between the two companies was made in recognition of SK Chemicals' green materials' eco-friendliness, including recycled plastic reuse, use of plant-based raw materials, and greenhouse gas reduction effects.

The brands exhibited at this pop-up store include a total of 11 brands such as 'Jeju Samdasoo,' 'Blueob,' 'Sugarbubble,' 'Bear Grylls,' 'Toriden,' 'Daily Chai,' 'Nakes,' 'Bomwa,' 'Plims,' and 'Inuse.' All use SK Chemicals' green materials.

Products on display include Jeju Samdasoo bottled water using chemically recycled containers, Sugarbubble's kitchen detergent, Toriden's cosmetics, and Blueob's bags made from chemically recycled fabrics. Additionally, bags from Nakes using plant-based materials, recliner sofas from Bomso, masks from Inuse, and new sneaker models from Plims are exhibited for direct experience and purchase.

Furthermore, the pop-up store introduces SK Chemicals' plastic circular platform 'Eum' and the country's first commercialized chemically recycled PET, along with the green material manufacturing process. By visualizing the plastic recycling process, which is difficult for consumers to access directly, it emphasizes how chemically recycled plastics contribute to the environment, while also showcasing ECOTRION, a 100% plant-based material that can reduce the use of petrochemical raw materials.

During the pop-up store operation period, customers can experience products on-site and access the Hyundai.com online mall via QR code to make purchases. Customers who purchase over 100,000 KRW on the same day during the event will receive upcycled pouches and shopper bags made from Hyundai Department Store's discarded banners, limited to 1,000 people.

Jaejun Jeong, Head of New Business Development at SK Chemicals, said, "Through this collaboration, we have created an opportunity to promote the excellence of green material products and expand a green consumption culture that considers the environment." He added, "We plan to lead the normalization of green materials through various collaborative activities for building a sustainable ecosystem."

This content was produced with the assistance of AI translation services.