GS25 Launches Lee Chan-won's 'Corn Cheese Ssamjang Dakgalbi Lunchbox'

Penstaurant Last Week Winner Recipe, Lee Chan-won's Ssamjang Dakgalbi Lunchbox on Sale from the 24th

[Asia Economy Reporter Eunmo Koo] GS25 announced on the 26th that it will introduce a lunchbox featuring the recipe of singer Lee Chan-won, who has won the Pyeonstorang competition four times in total.

GS25 began selling the "Corn Cheese Ssamjang Dakgalbi Lunchbox," created based on Lee Chan-won's winning recipe, starting from the 24th. The newly launched product consists of dakgalbi with ssamjang, a representative K-sauce, and flying fish roe rice topped with flying fish roe, pickled radish, and seasoned laver flakes.

The Corn Cheese Ssamjang Dakgalbi Lunchbox is Lee Chan-won's fourth Pyeonstorang winning product, following the Jinttobaegi Maepssak Galbi Triangle Gimbap, which was released after his first victory in Pyeonstorang last May. A GS25 official explained, "The fun point is that corn cheese is served alongside the dakgalbi for dipping," adding, "The side dishes of fresh green chili peppers and beet radish pickles enhance the color and flavor."

Previously, food products featuring Lee Chan-won as a model have also shown strong sales at GS25. So far, Lee Chan-won’s food lineup has included Jinttobaegi Maepssak Galbi, Jinttobaegi Fried Egg Jjajang Triangle Gimbap, and Doenjang Sulbap, among others. Each product ranks high within their respective categories such as triangle gimbap, instant meals, and lunchboxes.

Kwon Yoon-hye, manager of the GS Retail Platform Marketing Team, stated, "The Lee Chan-won food series launched by GS25 is creating true fans through taste beyond just fandom," and added, "The synergy between excellent product quality and fandom continues to sustain the popularity of Lee Chan-won’s food products."

This content was produced with the assistance of AI translation services.