"Welcoming the Year of the Rabbit" CU Launches 'Rabbit Brand Showcase' Featuring Miffy and Tokki Soju

Black Rabbit Year Launches Total 33 Rabbit Product Series with Global Brands
From Convenient Foods like Lunchboxes, Hamburgers, Sandwiches to Daily Necessities and Alcoholic Beverages
RMR Released with Tokkijeong Last Month Surpasses 400,000 Units Sold in 3 Weeks

The model is introducing the rabbit product series at CU (Photo by CU).

[Asia Economy Reporter Yuri Kim] CU announced on the 25th that it will launch a variety of rabbit-themed product series featuring Miffy, Esther Bunny, and Tokki Soju to celebrate the Year of the Black Rabbit.

To commemorate the Year of the Black Rabbit, CU has partnered with three global brands?Miffy from Amsterdam, Esther Bunny from LA, and Tokki Soju from New York?to release a large-scale rabbit product series consisting of 33 items, ranging from convenient foods such as lunch boxes, gimbap, and hamburgers to desserts, daily necessities, and alcoholic beverages.

CU is releasing 10 different products in collaboration with Miffy. The Miffy New Year Lunch Box (5,600 KRW), which catches the eye with its upright rabbit ear-shaped container, includes fried rice with vegetable croquette and stir-fried sausage as side dishes. The carrot cake topped with the Miffy character and carrot-shaped chocolate is placed in the elongated rabbit ear section, adding both taste and fun.

They are also offering sandwiches using carrot rap? (French-style carrot salad tossed in oil dressing), bulgogi burgers, hot dogs, and gimbap containing stir-fried carrots. Next month, they plan to sequentially release ade, tteokbokki, and character shopping bags.

Alongside this, CU will introduce three strawberry desserts and character daily necessities in collaboration with Esther Bunny, which has recently gained high popularity among Generation Z. They are launching a strawberry cream sandwich, chewy roll, and chunky macaron, each containing one of 52 Esther Bunny stickers randomly included. Character blankets, umbrellas, and transportation cards are also prepared as part of the collaboration series.

On the membership app Pocket CU, a Tokki Soju special exhibition will be held. CU will offer a total of seven discounted products in this event, including the industry-exclusive Tokki Soju Gold and Green varieties. Since March, CU has been selling three types of Tokki Soju through CU Bar, the liquor reservation service on Pocket CU. These products have consistently ranked high in sales within the traditional liquor category.

Meanwhile, CU’s restaurant meal replacement (RMR) products, launched last month in collaboration with the popular dining brand Tokkijeong, have gained great popularity, recording cumulative sales of 400,000 units within three weeks of release.

This content was produced with the assistance of AI translation services.