Emart24 Opens 1st and 2nd Stores in Singapore... "Plans for 300 Stores Within 5 Years"

Localization Strategy Led by K-Food

Exterior view of Emart24 Singapore Store No. 1. (Photo by Emart24)

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 23rd that it will open its 1st and 2nd stores in succession in partnership with Emart24 Singapore Pte. Ltd., a joint venture of several investors including F&B specialist Paysion and a local Singaporean company.

Emart24 Singapore Jurong Point Store (1st store) and Nex Mall Store (2nd store) mark the first case of a Korean convenience store entering Singapore. The 1st store is located on the first floor of Jurong Point Mall, Singapore's largest shopping mall with about 450 tenants, and is expected to receive great response from numerous shoppers. The store features a stylish premium interior and focuses on localizing K-food.

The 2nd store is located in Nex Mall, the largest shopping mall in the northeastern region of Singapore, and is expected to increase its presence among many shoppers. Conceptualized as an F&B specialty convenience store, nearly half of the sales area is designed as a food counter and customer dining and resting space.

The 1st and 2nd stores in Singapore sell ready-to-eat products such as tteokbokki, cupbap, and dakgangjeong, as well as convenience meals like dosirak, gimbap, samgak gimbap, and sandwiches. They also plan to strengthen localization strategies by combining Korea’s ‘chimaek’ culture and convenience store coffee culture.

Emart24 Singapore plans to steadily expand its stores across various regions and commercial districts, aiming for 10 stores by the end of next year and 300 stores within five years.

An Emart24 official said, “As the first Korean convenience store to enter Singapore, we are proud to introduce Emart24 Singapore’s 1st and 2nd stores,” adding, “We expect this to be a foothold for expanding into various countries and becoming a global brand.”

This content was produced with the assistance of AI translation services.