Home Appliance Industry Sees Warm Sales in Heating Appliances Amid Cold Wave

Shinil Electronics Electric Mat Demand Surges
Sales Volume Up 15% Year-on-Year

Lotte Hi-Mart, First Week of This Month
Heater 310% and Yojangpan 75% Increase

[Asia Economy Reporter Donghyun Choi] The heating appliance industry is experiencing a boom due to the relentless Arctic cold wave. As consumers increasingly seek high-efficiency energy heating appliances to reduce winter heating costs, sales have surged by 3 to 4 times compared to usual levels.

According to Shinil Electronics on the 23rd, the number of consumers looking for electric mats has sharply increased this month, resulting in a roughly 15% rise in electric mat sales compared to the previous year as of the 21st. In October, Shinil introduced a new product for this year called the ‘Premium Carbon Carpet Mat.’ This product is characterized by its high energy efficiency, providing excellent heating performance. It consumes 300 kW of electricity typically used in households, and for a medium size, if used 8 hours daily for a month, the estimated electricity bill is about 5,000 KRW, making it affordable. During the same period, Shinil’s European-style convector heater shipments also increased by 34%. A Shinil Electronics representative stated, "The sharp rise in domestic heating fees (heating and hot water costs) due to the surge in international gas prices has led to an increase in consumers seeking heating appliances," adding, "We will continue active sales efforts so that many people can enjoy a warm winter."

Major home appliance retailers are also seeing a sharp increase in heating appliance sales. At Lotte Hi-Mart, heater and heated floor mat sales rose by 310% and 75%, respectively, during the first week of this month (1st to 4th). At Electronic Land, heating appliance sales increased by 180% from the 28th of last month to the 4th of this month, when temperatures dropped sharply. Sales of warm air blowers and electric heating devices, mainly used in small offices, also rose by 250% and 210%, respectively. At Electromart, sales in the first week of this month increased by 84% year-on-year due to the surge in demand for heating appliances.

Heating appliance companies have strengthened marketing efforts through new product launches and discount promotions. Cuckoo Homesys recently launched the ‘Cuckoo Carbon Heater,’ equipped with carbon (carbon fiber) heating wires with a purity of over 99.9%. This is Cuckoo’s first heating appliance. Shinil Electronics recently released the ‘PTC Warm Air Heater,’ which applies an aircraft cabin heating system. Paseco, a leading small and medium-sized enterprise in household appliances and the world’s number one stove manufacturer, has been running a discount event since the 21st due to strong camping stove exports. This is Paseco’s first discount event since its founding in 1974.

This content was produced with the assistance of AI translation services.