Shinsegae Centum Renovates Korea's Largest Women's Fashion Hall... New Customers Up 60%

Runway-Style Overseas Contemporary Hall & Region's First Maison Kitsune Cafe
Renewal Opening of Young Fashion & Overseas Fashion Halls in Early Next Year

Centum City Branch 3rd Floor Women's Fashion Hall West Wing View (Photo by Shinsegae Department Store).

[Asia Economy Reporter Yuri Kim] Shinsegae is unveiling the largest women's fashion specialty hall in Korea at Centum City Branch, featuring differentiated content.

Shinsegae Department Store announced on the 22nd that the 3rd floor of Centum City Branch, which has completed a five-month renewal with the opening of the adult fashion, fur, and footwear categories on the 23rd, has been reborn as the largest women's fashion specialty hall in Korea with a total sales area of about 10,000㎡ (approximately 3,300 pyeong). The newly introduced adult fashion, fur, and footwear categories will target the commercial district with exclusive local MDs such as adult contemporary brands Botticelli, Lapel, and Miss Gee Collection.

Earlier, Shinsegae started the renewal of the overseas contemporary hall in September and successively introduced the domestic contemporary genre in November, covering both domestic and international fashion. Based on differentiated store design and region-first content, the women's fashion specialty hall on the 3rd floor of Centum City Branch has recorded a high sales growth rate of 30% compared to the same period last year since September.

The distinctive store design also draws attention. Shinsegae collaborated with 'GP Studio,' which has worked with luxury department store Selfridges in London, UK, and the Victoria and Albert Museum in the UK, to design the 3rd floor of Centum City Branch. This interior design of the 3rd floor of Centum City Branch incorporates designs divided by sections to capture the different elegance of domestic and overseas contemporary genres.

For the overseas contemporary section in the west building on the 3rd floor, a unified store exterior design, high ceilings, and 'lighting-type logos' that illuminate the shopping path like pin lights were incorporated to provide customers with a unique experience as if walking on a runway. The east building's domestic contemporary and adult genres were designed as spaces reminiscent of Paris boutique streets. This allows customers to experience different spaces on the same floor.

The Centum City Branch women's fashion specialty hall introduces Maison Kitsun? Caf?, Copenhagen fashion brand Ganni, and high-end domestic women's fashion brand Jones for the first time in the region. The Maison Kitsun? Caf? at Centum City Branch, which is the largest in Korea and the first to open in a provincial area, attracted customers and influencers on the opening day, resulting in a wait time of about 40 minutes.

Shinsegae plans to renew and reopen the largest young fashion hall in the region on the basement 2nd floor of Centum City Mall in the first half of next year, aiming to make Centum City Branch a top-level department store in Korea comparable to the Gangnam Branch.

Park Sunmin, General Manager (Executive Director) of Shinsegae Department Store Centum City Branch, said, "With differentiated store design and shopping content, the Centum City Branch women's fashion hall has become a representative shopping space in Busan," adding, "We will further introduce the young fashion hall in the first half of next year and develop it into a landmark department store of the highest level in Korea."

This content was produced with the assistance of AI translation services.