Lotte Mart Opens 50th Store in Serpong, Indonesia
Expansion of Food Sector, Strengthening of K-Food
[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 22nd that it will open its 50th store and 36th wholesale store, the 'Serpong Branch,' in the southern area of Tangerang City, Indonesia.
Serpong is a densely populated area in the southern part of Tangerang City, home to 1.5 million residents, with 34.1% of the population aged between 20 and 30. It is a special commercial district where many high-income professionals reside, with a per capita GDP approximately 2.5 times higher than the overall per capita GDP of Indonesia.
Lotte Mart Serpong Branch is the region's only modern wholesale store, occupying a single-story structure of 4,628㎡ (about 1,400 pyeong), with more than 80% of the store area dedicated to food products. In particular, it offers a store environment and products that satisfy both key customers in the commercial district such as hotels, restaurants, and cafe operators, as well as high-income general retail customers.
Customers can experience a variety of K-foods. In October, Lotte Mart established a Food Innovation Lab (FIL) in Indonesia to develop K-food locally. Various products such as seasoned chicken, yubu sushi, tteokbokki, limsoboro, sweet potato bread, tuna cup rice, and spicy odeng kimbap will be available for sale.
Lotte Mart's own pizza brand, Cheese & Dough, will also be introduced at the Serpong Branch as its first store in Indonesia. To replicate the unique taste of Cheese & Dough in Indonesia, product planners (MDs) and chefs from the Indonesian corporation visited the Lotte Mart Food Innovation Center in Korea last May to learn the original recipe.
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A Lotte Mart official said, "As the end of COVID-19 approaches, we have opened our 50th store in Indonesia after two years," adding, "Starting with the Serpong Branch, we will continue active investment and operations to establish ourselves as a leader in the Indonesian distribution industry."
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