SSG.com Opens 'Lab-Grown Diamond' Brand Store... "Targeting MZ Generation"

Popular for Zero Carbon Emissions and Affordable Prices

Lab-grown diamond. (Photo by SSG.com)

[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 22nd that it will open an official brand hall for 'Lab-Grown Diamonds,' characterized by being eco-friendly and reasonably priced, created in laboratories.

The official brand hall will showcase over 350 products from three brands: Segment A, John Paul Jewelry, and Dinechi. The lab-grown diamonds have identical optical, physical, and chemical properties such as composition, refractive index, dispersion, and hardness to natural diamonds, and grading certificates can be issued based on the same standards as natural diamonds by world-renowned gemological institutions such as GIA, IGS, and IGI.

Lab-grown diamonds are eco-friendly as they do not produce pollutants that cause environmental damage during mining and prevent unethical labor practices. Consequently, there is a growing trend of customers, especially the MZ generation (Millennials + Generation Z), who value value-based and ethical consumption.

The prices are approximately 30-70% cheaper depending on the size. The larger the lab-grown diamond, such as 0.3 carats, 0.5 carats, or 1 carat, the higher the discount rate available. These products are suitable for customers who prioritize reasonable prices and ethical consumption over rarity.

SSG.com will hold a promotional event to celebrate the opening of the brand hall until the 25th. John Paul Jewelry offers up to 35% discount and gives a luxury lipstick as a gift for purchases of 0.5 carats or more. Dinechi offers up to 30% discount and provides indoor slippers for purchases over 500,000 KRW. Segment A also sells products at up to 30% discount.

An SSG.com official stated, “We recommend lab-grown diamonds, which have good prices and consumption advantages, to customers who value reasonable prices and ethical consumption,” adding, “We will lead the popularization of diamonds so that they can be worn comfortably in daily life, not just as items for special occasions.”

This content was produced with the assistance of AI translation services.