Homeplus Selected as 'Most Recommended Company by Customers' for 8 Consecutive Years

Enhancing Customer Value Through Various Innovations

Homeplus CI. (Photo by Homeplus)

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 21st that it was selected as the No. 1 large discount store in the ‘Most Recommended Companies by Customers’ evaluation hosted by the Korea Management Association Consulting (KMAC) for the eighth consecutive year.

The ‘Most Recommended Companies by Customers’ is a system that measures and evaluates the index of customers’ willingness to recommend a company to others after experiencing the company’s products and services. This year, a survey was conducted targeting about 11,000 consumers living in Seoul, the metropolitan area, and six major metropolitan cities.

In this evaluation, Homeplus was recognized for enhancing competitiveness through various innovations and increasing customer value, and was selected as the No. 1 company in the large discount store sector. Homeplus has improved consumer convenience by strengthening competitiveness in price, products, malls, and delivery. In particular, led by Dangdang Chicken, it solidified its position as a cost-effective store contributing to price stability, while being reborn as a space with various food and entertainment options, and simultaneously strengthened its online delivery capabilities to establish a convenient shopping environment.

A Homeplus official said, “Based on strengthened core business competitiveness, we will lead a new distribution paradigm, further enhance customer value, and become a store that grows sustainably together with customers.”

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