Hyundai Home Shopping Receives 'Highest Grade' in Fair Trade Agreement Compliance Evaluation

Selected as a Model Case for 'Hidden Champion Scale Up'

Im Dae-gyu, President of Hyundai Home Shopping (second from the right in the back row), Han Ki-jung, Chairman of the Fair Trade Commission (center front row), and others are taking a commemorative photo at the Fair Trade Agreement Implementation Best Practices Presentation. (Photo by Hyundai Home Shopping)

[Asia Economy Reporter Lim Chunhan] Hyundai Home Shopping announced on the 21st that it received the highest grade in the Fair Trade Commission's 'Fair Trade Agreement Implementation Evaluation.' Hyundai Home Shopping is the first home shopping company to achieve the highest grade.

The Fair Trade Agreement is a system designed to encourage win-win cooperation among companies. Every year, the Fair Trade Commission inspects and evaluates the implementation status and announces companies with the highest and excellent grades. Companies with the highest and excellent grades are exempted from on-site investigations for 2 years and 1 year respectively. Among the highest-grade companies, exemplary management activities that serve as industry models are selected as best practices so that other companies can benchmark them, and a separate casebook is published.

Hyundai Home Shopping was highly evaluated for its effective win-win management activities through the package-type support program called ‘Hidden Champion Scale Up.’ Launched last year, Hidden Champion Scale Up is a program that supports small and medium-sized enterprises (SMEs) in expanding sales channels and business costs, nurturing them as excellent partners, and providing tangible sales growth effects.

Through Hidden Champion Scale Up, Hyundai Home Shopping has discovered SMEs with excellent product competitiveness but facing difficulties in broadcast production and securing sales channels. Selected companies receive support funds such as video production costs, product research and development (R&D) expenses, and promotional expenses including prizes and giveaways. They are also provided with opportunities to conduct win-win broadcasts without sales commissions, and additional funds are provided as incentives to companies with outstanding performance.

Lim Dae-kyu, President of Hyundai Home Shopping, said, “By closely communicating with SMEs and implementing various support projects that can be practically felt, we have built strong trust with our partners. We will continue to actively lead ESG (Environmental, Social, and Governance) management, prioritizing win-win cooperation and mutual growth.”

This content was produced with the assistance of AI translation services.