Baemin Reflects International Standards in Establishing Review Policy

Collaboration with Academic Researchers and TF Team Formation... Reflecting Restaurant Owners' Demands for Review Service Improvement
Establishment of Three Core Principles: Trust, Rights Protection, and Openness... Formalizing the Entire Review Service Process

[Asia Economy Reporter Kim Cheol-hyun] Baedal Minjok (Baemin) is establishing a new review operation policy reflecting international standards and taking the lead in introducing private self-regulation to foster a healthy review culture.

Baemin's operator Woowa Brothers (CEO Kim Beom-jun) announced on the 21st that it will introduce a review operation policy based on the international guidelines for online consumer reviews (hereinafter ISO20488) established by the International Organization for Standardization (ISO).

ISO20488 is an international guideline that specifies the basic principles and recommendations applicable to the collection, review, and posting of online consumer reviews. This guideline was established in 2018 under the recognition that as online reviews increasingly influence consumer decision-making, it is essential to build trust in reviews through platform-level management.

The establishment of this policy was conducted by the Digital Communication Research Center at Konkuk University (Director Professor Hwang Yong-seok, Department of Media Communication). Co-researchers included Professor Lee Sang-yong of Konkuk University Law School, Professor Yoon Hye-sun of Hanyang University Law School, and Professor Choi Nan-seolheon of Yonsei University Law School.

Baemin and the research team set three major core values as the policy direction: ▲Trust ▲Protection of Rights and Interests ▲Openness. They also incorporated the basic principles of online review services presented by ISO20488?truthfulness, accuracy, privacy protection, security, transparency, and accessibility?into detailed principles for each value and established an overall direction. This review operation policy defines and codifies all actions throughout the entire review service process, from writing, exposure, management, to dispute resolution. Above all, it specifically stipulates user review writing principles to ensure that the two rights?freedom of consumer expression and protection of restaurant business rights?are mutually respected and balanced, enabling meaningful operation of self-regulation.

Professor Hwang Yong-seok, who participated as the research director, said, "This will be a good example of platform self-regulation as it systematically reflects international standard guidelines in the policy and comprehensively includes the legal rights of various users. I hope that related institutions such as the National Assembly will actively discuss related systems to promote autonomous review management in the platform industry and further improve the platform self-regulation environment."

Ham Yoon-sik, Head of Customer-Centric Management Division at Woowa Brothers, said, "We will actively implement the established policy to take a step forward as a Baemin platform that earns customers' trust and contribute to creating a healthy review culture. We will continue to develop and implement review service policies in the future."

This content was produced with the assistance of AI translation services.