Emart24 Wins Grand Prize in Comprehensive Shopping Category at 'Smart App Award 2022'

Increase in Franchise Sales Through Introduction of Game Elements

Sinho Sang, Executive Director of Marketing at Emart24 (center), and employees are taking a commemorative photo after winning the Grand Prize at the 'Smart App Award 2022.' (Photo by Emart24)

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 21st that its own mobile application (app) won the Grand Prize in the comprehensive shopping category at the ‘Smart App Awards 2022.’

The Smart App Awards are hosted by the Korea Internet Professional Association and feature a panel of 4,000 domestic internet experts who select innovative and excellent apps in a mobile app evaluation ceremony.

Emart24 introduced a mobile app that simultaneously provides customers with fun and benefits by utilizing game elements. As a result, it was evaluated as launching a mobile app with a bold innovation never seen before in the distribution industry, featuring a unique concept of an ‘app that offers benefits while playing.’

In particular, it is analyzed that the judges gave high scores and positive responses because the app was designed so that customers can use the rewards earned by playing games within the app at both online and offline stores, thereby linking the game elements in the app to increased sales at franchise stores.

An Emart24 official said, “We feel deeply honored to be selected as an innovative and excellent app by winning the Grand Prize at this Smart App Awards,” and added, “We will do our best to change the game with another innovation.”

This content was produced with the assistance of AI translation services.