Amore Sulwhasoo Yoonjo Essence Year of the Rabbit Limited Edition Release
[Asia Economy Reporter Moon Hyewon] Amorepacific's Sulwhasoo announced on the 19th that it will launch the Yunjo Essence Limited Edition to celebrate the Year of the Rabbit in 2023.
The Sulwhasoo Yunjo Essence Year of the Rabbit Limited Edition features a pair of rabbits, symbols of abundance and prosperity. The pair of rabbits visiting the plum blossoms blooming more clearly in the snow conveys a message wishing for a prosperous and hopeful new year.
This product incorporates the motif of the Korean traditional folk painting 'Baeknapdo,' which represents the archetype of Korean beauty. Traditionally, Baeknapdo carries various meanings of good fortune wishing for longevity and blessings. The pair of rabbits, with strong hind legs to escape bad energy and white fur like white jade, are richly depicted as if embracing a moon jar.
When purchasing the product, a rabbit-shaped Jihambo packaging is also provided. The Jihambo packaging contains Sulwhasoo's wishes for 2023 to be a year shining with abundance. The white band tying the Jihambo can also be used as a hair tie.
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The product was pre-released online on the same day and will be available for purchase at Sulwhasoo department store outlets nationwide and flagship stores starting January 1 next year.
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