Limousine, Benz, Diamond... Convenience Stores Flooded with Ultra-Luxury Gifts

CU sells limousine for 120 million KRW
GS25 launches Golden Rabbit Gold Bar and Coins
7-Eleven offers pre-orders for ultra-premium wine
Emart24 features Diamond, Mercedes-Benz, BMW prizes

Carnival Hi-Limousine sold at CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chun-han] Convenience stores are releasing ultra-luxury premium products such as limousines, Mercedes-Benz, BMW, and diamonds ahead of the Lunar New Year holiday.

According to the industry on the 19th, CU is selling the Carnival High Limousine as a unique Lunar New Year gift. The products are composed of three types: Prime (74.3 million KRW), Summit (88.8 million KRW), and Air Force One (120 million KRW). The basic vehicle is the 4th generation Carnival Signature 9-seater (gasoline), with high-roof, 29-inch monitor, mood lighting, and ceiling soundproofing and vibration-proofing options applied as standard on all models. The most expensive Air Force One is a top-grade 4-seater vehicle featuring a spacious interior, second-row infotainment display, air pocket massage and heated/ventilated rotating memory seats, wireless charging system, and other premium functions. As the flagship product of JS Limousine, a specialist in high-limousine customization, it can be delivered within 1 to 3 months after contract depending on options, unlike the standard Carnival High Limousine which has a waiting period of over 7 months.

GS25 has prepared a 9 million KRW cult wine, 'Chateau Lafon 2014'. Cult wine is a term derived from the Latin word for worship, referring to small-batch, high-quality wines. Chateau Lafon is one of the representative cult wines and is considered one of the most prestigious wines in the world. GS25 also offers premium wines such as Chateau Mouton Rothschild 2000 (5.5 million KRW), Chateau Mouton Rothschild 2004 Magnum (4.71 million KRW), and Harlan Estate 2018 (3.3 million KRW). To celebrate the Year of the Rabbit, GS25 is also selling gold rabbit gold bars 37.5g (3.713 million KRW) and gold rabbit coins 37.5g (3.715 million KRW).

Seven Eleven has prepared a 'France Rare Wine 9-piece Set' as its premium flagship product. This product consists solely of Chateau 2017 vintages produced in the Bordeaux region of France, a world-renowned wine-producing area. It offers nine rare wines including 'Chateau Petrus 2017', 'Chateau Haut-Brion 2017', and 'Chateau Ausone 2017' all in one place, making it especially meaningful. Only three sets of this product are available for limited sale, and customers can pick them up at nearby Seven Eleven stores through advance reservation. The price is 22 million KRW.

3.27 Carat Diamond Sold at Emart24. (Photo by Emart24)

Emart24 is selling a 3.27-carat diamond appraised and certified by Wooshin, the largest gem appraisal institute in Korea. The color is F, clarity is SI1, and the cut is Triple EX, representing the highest grade. The price is 59.9 million KRW. Purchased diamonds come with Wooshin’s appraisal certificate and are delivered face-to-face safely by a professional staff using a security vehicle at the customer's desired place and time through Valex’s premium delivery service. From the 22nd to the 31st of this month, in partnership with Karbi, the number one online platform for imported car purchases, Mercedes-Benz E-Class and BMW 5 Series will also be sold. When customers make reservations at stores, a happy call consultant guides them through all purchase procedures from application to product delivery. Customers can choose their preferred payment method among cash, installment, lease, or long-term rental.

An industry insider said, “We have prepared a variety of premium products for customers who want to prepare luxury gifts for family and acquaintances,” adding, “We plan to continuously offer differentiated products that can appeal to customers in the future.”

This content was produced with the assistance of AI translation services.