"For a Better Life for All"... LG Electronics Operates ESG Zone at 'CES 2023'

From the 5th of next month, ESG Performance and Mid-to-Long-Term Strategy to be Presented

LG Electronics will operate the 'Better Life for All Zone (ESG Zone)' showcasing its ESG vision and sincerity at 'CES 2023,' the world's largest home appliance and IT exhibition held in Las Vegas, USA, on the 5th of next month. The photo is a rendering image of the ESG Zone. [Photo by LG Electronics]

[Asia Economy Reporter Han Yeju] LG Electronics announced on the 19th that it will operate the 'Better Life for All Zone (hereinafter ESG Zone),' which embodies its ESG vision and sincerity, at 'CES 2023,' the world's largest home appliance and IT exhibition held in Las Vegas, USA, on the 5th of next month.

LG Electronics has organized the ESG Zone within the exhibition hall into three themes: For the Planet, For People, and Our Commitment, showcasing its ESG management achievements as well as mid- to long-term strategies and plans.

At the ESG Zone, LG Electronics will also introduce four teams that advanced to the finals of the 'Life's Good Award.' This award is a global innovation challenge encouraging innovative activities for a better life and a better future for the planet, aiming to widely spread the Life's Good vision. More than 300 teams from about 60 countries participated.

From the planning stage of the 'CES 2023' exhibition hall, LG Electronics incorporated ESG elements such as accessibility and eco-friendliness. Braille was applied to the signboards in each zone for the visually impaired, and the height of the signboards was lowered considering wheelchair users. For the hearing impaired, LG deployed the LG CLOi Guidebot, which provides sign language docent and digital human sign language services. The ESG Zone is decorated using eco-friendly materials.

The ESG Zone introduces the 'Sustainable Cycle,' which actively practices eco-friendliness throughout the entire lifecycle of home appliances?from production, use, packaging, to collection. It showcases LG home appliances made with recycled materials extracted from LG's Chilseori Recycling Center, the 'LG Smart Park' equipped with eco-friendly energy facilities and intelligent process systems, a virtuous cycle process of eco-friendly packaging using self-developed styrofoam recycling technology, and home appliance collection activities carried out worldwide, demonstrating activities for the planet.

LG Electronics also presents various activities to enhance accessibility, such as developing braille stickers that can be attached to all LG home appliances, producing video manuals including voice manuals and sign language for product use, and applying voice recognition, voice guidance, and motion sensor functions. Additionally, it introduces TVs that display subtitles for broadcast audio content and allow the sign language screen size to be enlarged or repositioned.

LG Electronics will also showcase specific goals and execution plans to implement its mid- to long-term ESG strategic task, the 'Better Life Plan 2030.' By 2030, it aims to reduce greenhouse gas emissions generated during the product manufacturing stage by 50% compared to 2017 and reduce the greenhouse gas emission intensity during the usage stage of major product groups such as TVs, refrigerators, washing machines, dryers, air conditioners, and monitors by 20% compared to 2020. Furthermore, by 2025, accessibility features and Universal Design will be applied to all products, and by 2030, video manuals including voice manuals and sign language will be produced for all products.

Jungseok Lee, Executive Vice President and Head of LG Electronics Global Marketing Center, said, "We will allow global visitors to see what values LG Electronics has challenged so far to provide a 'Better Life for All' and how we plan to contribute to the planet and people in the future."

This content was produced with the assistance of AI translation services.