Samsung Opens 'Odyssey Ark' Gaming Experience Zone in Central London

Gaming Experience Zone to Operate at London Luxury Department Store Selfridges Until January Next Year

Odyssey Arc experience zone at Selfridges department store in London, UK / Photo by Samsung Electronics

[Asia Economy Reporter Kim Pyeonghwa] Samsung Electronics will operate a gaming simulator experience zone for gamers at Selfridges, a luxury department store in London, UK, from the 19th of this month until January next year. On the first floor of Selfridges, the company will showcase its gaming monitor, the 'Odyssey Ark,' and the cloud gaming support platform, 'Gaming Hub.'

Local consumers visiting the experience zone can enjoy racing games on a simulator set up by connecting three Samsung Odyssey Ark monitors in the center. The 55-inch 1000R curvature curved gaming screen fills the peripheral vision, providing an immersive experience as if riding in an actual racing car on the road. At this time, users can conveniently experience games on the cloud via Gaming Hub without the need for separate device connections, downloads, or storage space allocation.

The Odyssey Ark is a large premium gaming monitor that supports 4K resolution (3840x2160), a high refresh rate of 165 Hertz (Hz), and a fast response time of 1ms (0.001 seconds) based on GTG standards. It features the Flex Move Screen function, allowing users to freely select the size, ratio, and position of the game screen as desired. It is also characterized by customizable screen configurations according to the content type, such as FPS games and racing games.

Tom Mori, team leader of Samsung Electronics UK, said, “We are pleased to introduce the innovative Odyssey Ark and Gaming Hub to consumers at Selfridges, one of the most popular shopping malls in the UK this winter,” adding, “We hope this event will provide an immersive gaming experience to many consumers visiting Selfridges.”

Samsung Electronics exhibited the Odyssey Ark on the 5th floor of Harrods department store in the UK and provided visitors with an experience service shortly after the Odyssey Ark was launched in September. Last month, it collaborated with the luxury W London hotel in the UK to introduce a gaming suite room equipped with the Odyssey Ark.

This content was produced with the assistance of AI translation services.