Cafe24 Hosts NFT Success Strategy Webinar... "Revealing Practical Strategies"

Partnering with Leading NFT Companies

Cafe24 held a webinar on NFT success strategies in the e-commerce sector in collaboration with companies specializing in non-fungible tokens (NFTs).

[Asia Economy Reporter Lim Chun-han] Global e-commerce platform Cafe24 announced on the 15th that it held a webinar on successful NFT strategies in the e-commerce sector in collaboration with companies specializing in non-fungible tokens (NFTs).

Cafe24 is expanding cooperation with companies that have shown prominence in NFT technology, such as Blocko, Mass Adoption, and Galaxia Next. Blocko was selected for two consecutive years as a leading company in the blockchain Platform as a Service (PaaS) sector by the global market research firm Gartner. Mass Adoption is a partner of various companies including LF Mall and Ground X, a Kakao affiliate. Galaxia Next gained attention by issuing Seoul Artist NFTs through participation in public projects with the Seoul Foundation for Arts and Culture.

Kim Jong-hwan, CEO of Blocko, shared cases of companies that experienced actual growth effects through their NFT service CCCV. CCCV features an automatic NFT issuance function to customers who purchase products from shopping malls. Kim said, “The return on ad spend (ROAS) for Lisl’s NFT marketing was 1420%,” adding, “Various brands in real business fields, such as Lisl and Suiskin, are adopting NFTs as a new growth engine.”

Park Chan-woo, CEO of Mass Adoption, introduced Buckle, a service that allows businesses to easily issue NFT digital guarantees containing product information to customers. Park said, “Consumers who receive digital guarantees instead of paper certificates are freed from the risk of losing the certificate and gain higher brand trust,” and added, “As the effectiveness became known, companies from large corporations like LF to small and medium fashion brands are using Buckle.”

Galaxia Next demonstrated the process by which online businesses create and sell NFTs using intellectual property (IP) image and video files. By accessing the company’s service Meta Galaxia, brands can easily create unique NFTs and sell them as products. Hyun Seok-won, manager at Galaxia Next, emphasized, “If necessary, NFTs can be sent in bulk simultaneously and can even be used as gift certificates,” adding, “As the scope of NFT utilization by businesses expands, consumers will find it enjoyable and their sense of belonging to the brand will grow.”

Lee Jae-seok, CEO of Cafe24, said, “Securing loyal genuine customers has become a core factor in the growth of online brand businesses,” and added, “We will devote ourselves to technological research so that any business operator can expand customer communication through NFTs.”

This content was produced with the assistance of AI translation services.