Coupang, Please Support Direct Transactions for Gyeongnam Agricultural Products!

Gyeongnam Province Signs Business Agreement to Revitalize Distribution of Local Agricultural and Specialty Products

Gyeongnam Governor Park Wan-su (third from the left) and Coupang CEO Park Dae-jun (second from the left) are posing for a commemorative photo after signing a business agreement to promote the distribution of agricultural and specialty products in the Gyeongnam region.

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] On the 14th, Gyeongsangnam-do signed a business agreement with Coupang, an online shopping mall specialist company, at the governor's reception room.

The province stated that the agreement was promoted to expand the consumption of agricultural products produced in the province, diversify sales channels for local agricultural products, increase farm income, and revitalize online direct transaction distribution, following the rapid growth of online direct transactions of agricultural products after the COVID-19 pandemic.

The signing ceremony was attended by Governor Park Wan-su, CEO Park Dae-jun, and other related officials.

They agreed to cooperate with each other to promote strategic projects for revitalizing the distribution of agricultural and specialty products in the Gyeongnam region.

▲ Support for online sales such as discovering excellent local agricultural and specialty products, information exchange, and cooperative projects ▲ Cooperation to expand sales of excellent products through Coupang's online mall ▲ Promise to provide stable sales channels for excellent products and support marketing and planning events.

Gyeongsangnam-do plans to enhance the effectiveness of the agreement by holding special exhibitions through large shopping mall companies and involving private shopping company distribution sector members in the evaluation of recommended products (QC) by the province.

By linking city and county shopping malls with registered products to allow various product listings and realizing one-stop shopping for consumers, the province aims to activate direct transactions of agricultural and livestock products on the eGyeongnam Mall operated by the province and improve purchase promotion and customer satisfaction.

Next year, 5.5 billion KRW will be allocated to support direct sales stores, expanding three additional direct sales stores to strengthen offline direct transactions.

Governor Park said, “To promote sustainable agriculture, the distance between farmers and consumers must be reduced along with stabilizing agricultural product prices,” and added, “I hope that Gyeongnam and Coupang cooperate to expand the distribution of local agricultural products, benefiting both producers and consumers.”

This content was produced with the assistance of AI translation services.