Check Desired Products at a Glance on the Korea Housing Finance Corporation Website

[Asia Economy Reporter Eunju Lee] The Korea Housing Finance Corporation announced on the 1st that it has completely revamped its website to allow users to easily and quickly access information related to housing finance.

HF Corporation has made it easier and faster to access information on its main products such as the Bogeumjari Loan, Jeonse Guarantee, and Housing Pension through ▲ user-centered design utilizing big data technology ▲ establishment of senior-friendly information channels ▲ intuitive and immersive design.

HF Corporation introduced the ‘Daily Hot Issue’ and ‘Optimal Product Finder Support Service’ using digital new technologies to help customers find the information they want more easily and accurately.

In particular, through ‘Daily Hot Issue,’ inquiries frequently made to the call center or content often viewed by customers are analyzed in real time to immediately resolve their questions. Additionally, the ‘Product Comparison Box’ function allows customers to search and compare products that fit their conditions to find the optimal product.

Furthermore, to help the elderly (the main customer group for the Housing Pension) easily understand the Housing Pension product, a ‘Step-by-Step Information Provision Channel’ was established, providing information in stages using various content such as videos instead of the previous text-centered explanations.

Choi Jun-woo, President of HF Corporation, said, “With the website revamp, accessibility to housing finance information has been enhanced, which is expected to help resolve major public inquiries.” He added, “We will continue to manage and operate the corporation’s website so that it can develop into a space where people want to ‘stay longer and visit again.’”

This content was produced with the assistance of AI translation services.