Ace Bed, Lotte Department Store Incheon Branch Reopens

Interior view of Ace Bed's 'Lotte Department Store Incheon Branch' reopened after renovation. [Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed has reopened its store on the 5th floor of Lotte Department Store Incheon as a large premium experiential space after renovation.

Ace Bed has recently been implementing a strategy to upscale and enlarge its offline stores in department stores, allowing more customers to comfortably experience products in a spacious and pleasant environment. The Lotte Department Store Incheon branch has also been newly expanded to approximately 18 pyeong, making it the largest area allocated to a bed brand within the store.

At the renewed Ace Bed store in Lotte Department Store Incheon, customers can explore a variety of Ace Bed’s new and best-selling products all in one place. These include ▲'ERBA,' famous as Park Bo-gum’s bed in the recent TVCF ▲'LENE,' featuring a luxurious combination of fabric and wood tones ▲'LANOTTE,' which allows hotel-style interior design at home ▲'OPALO,' known for its trendy design ▲'LUCE-3,' a bed with an art wall concept ▲and 'IRINA,' a fabric bed with a soft texture, all available for direct comparison and experience.

To celebrate this renewal opening, Ace Bed is offering various gifts such as pillow core sets and quilt sets on a first-come, first-served basis depending on the purchase amount. Additionally, prospective newlyweds preparing for their wedding can join the Ace Bed membership service ‘Ace Wedding Members’ to receive abundant wedding promotion benefits.

Jeon Myung-joo, Head of Sales at Ace Bed, said, "We renovated the existing store to be larger and more comfortable to embody Ace Bed’s philosophy that beds should be experienced before purchase," adding, "Ace Bed will continue to renew major department store outlets to deliver the value of 'good sleep' to more consumers."

This content was produced with the assistance of AI translation services.