Kiturami Selected as an Excellent Company for Two Consecutive Years in the '2022 KCPI'

Release of 'Ggitturami Camping Mat Ondol' Combining Aerospace Engineering and Advanced Materials Technology, Meeting Preferences of 7 Million Campers
Proactive After-Sales Services Established Including 'KakaoTalk AS Reception Service', Actively Protecting Consumers

Kiturami selected as an excellent company for two consecutive years in the '2022 Korea Consumer Protection Index for Home Appliances (KCPI)' image.
[Photo by Kiturami]

[Asia Economy Reporter Kim Jong-hwa] Kiturami Co., Ltd. announced on the 29th that it has been selected as an excellent company in the heating appliance category for two consecutive years in the '2022 Korea Consumer Protection Index for Home Appliances (KCPI)' announced by the Korea Management Association Consulting.

Kiturami is the only company to receive the excellent grade in the heating appliance category of the 2022 Korea Consumer Protection Index for Home Appliances this year as well as last year. The Korea Consumer Protection Index reflects consumers' perceived quality of consumer protection for 168 companies across 34 domestic industries. The index was calculated through an online consumer panel survey targeting men and women aged 19 to under 65 who have purchased or used the relevant products or services within the last two years.

Kiturami achieved the highest scores in all survey areas, including the 'Consumer Protection Perception Area (70%)' and the 'Consumer Protection Practice Area (30%)', and was selected as an 'Excellent Company in the Heating Appliance Category of the Korea Consumer Protection Index' for two consecutive years.

Since 2020, Kiturami has led the generational shift of heating mats by introducing the 'Kiturami 3rd Generation Carbon Mat Ondol,' which has dramatically improved various concerns such as harmful electromagnetic waves and fire risks of the 1st generation electric mats, and leakage, bacteria, and water refilling issues of the 2nd generation water mats.

The 2023 model Kiturami 3rd Generation Carbon Mat Ondol focuses on safety, convenience enhancement, and high quality to increase consumer purchase satisfaction, featuring △ patented 'Aramid Carbon Heating Wire,' △ premium fabric blended with Tencel and Aerosilver materials, and △ various types of controllers including the industry's first detachable smart remote control.

Additionally, Kiturami newly launched the 'Kiturami Camping Mat Ondol' this year, combining space engineering and new material technologies such as 'Hitsel Insulation Material' and 'Silver Wire Network Surface Heating,' satisfying the preferences of 7 million camping enthusiasts.

Beyond product quality improvement, Kiturami is actively committed to consumer protection by proactively establishing after-sales service. Customers can receive product consultation and after-sales services through the Kiturami Boiler Customer Center (1588-9000), which operates 24/7 during the winter season (November to February), and the 'KakaoTalk AS Reception Service,' which operates 365 days a year without holidays.

In particular, the 'KakaoTalk AS Reception Service,' based on chatbot technology first introduced in the boiler industry in 2018, surpassed 320,000 Plus Friends as of November this year, recording the highest number of users in the industry and gaining consumer trust.

A Kiturami Boiler official said, "We sincerely thank our customers for their unwavering interest and support, which enabled us to be selected as an excellent company in the heating appliance category of the Korea Consumer Protection Index for two consecutive years." He added, "We will continue to develop products with differentiated technology and reliability to lead the heating mat market, while striving to enhance consumer protection and satisfaction through thorough after-sales management and services."

This content was produced with the assistance of AI translation services.