Hyundai Motor Inherits Past Trust and Legacy... 'The All New Grandeur' Embracing Future Value

Expressing Unparalleled Product Excellence That Completely Surpasses Previous Expectations and Anticipations

[Asia Economy Reporter Choi Dae-yeol] Hello, I am Woo Won-ha, Vice President and Head of Domestic Business Division at Hyundai Motor Company.

We sincerely thank Asia Economy for selecting Hyundai Motor's 'The All New Grandeur' for the Gold Award at the Advertising Awards. The new Grandeur is a flagship sedan that combines bold presence with innovative new technologies, inheriting the trust and legacy from the past while embodying future value as a new era mobility, completing an innovative product appeal.

To express the unparalleled product appeal that completely surpasses previous expectations, we are running various campaigns under the theme 'Outclass Grandeur.'

In particular, through TV and print advertisements, we aimed to further solidify the status and value that the Grandeur has built over seven generations, while conveying the excellent product appeal of the All New Grandeur and vividly expressing a progressive and trendy user image.

We will continue to do our best to offer differentiated value to our customers through various marketing efforts that provide new experiences. Thank you.

This content was produced with the assistance of AI translation services.