Live World Cup Broadcast Until the 19th of Next Month
Latest Domestic and International League News by Sports, YouTube and Broadcast Videos Provided

LG Uplus announced on the 23rd that it will broadcast the 2022 Qatar World Cup live through its integrated sports community platform, 'Spoki'. Photo by LG Uplus

LG Uplus announced on the 23rd that it will broadcast the 2022 Qatar World Cup live through its integrated sports community platform, 'Spoki'. Photo by LG Uplus

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[Asia Economy Reporter Minyoung Cha] "Watch the match results predicted by AI 'IXI' along with live World Cup broadcasts and highlights"


LG Uplus announced on the 23rd that it will provide live coverage of the 2022 Qatar World Cup through its integrated sports community platform ‘Spoky’. Spoky is a sports community platform that offers the latest domestic and international league news and YouTube and broadcast videos by sport. The sports categories include baseball, soccer, basketball, golf, volleyball, billiards, bowling, and fishing. LG Uplus has established a ‘2022 Qatar Pavilion’ on Spoky and will broadcast the ‘2022 FIFA Qatar World Cup’ live. In the Qatar Pavilion, users can view the World Cup match schedule and brackets at a glance and watch highlight videos of past matches they missed.


South Korea will compete for advancement to the round of 16 against Uruguay on November 24, Ghana on November 28, and Portugal on December 3. Spoky has been releasing match outcome predictions for all games, including the group stage, through its AI service integrated brand ‘IXI’, launched in October. IXI predicts match results using international match data of the countries participating in the World Cup. As of the 22nd, IXI’s win-loss predictions were accurate in three out of four matches: Qatar vs. Ecuador, England vs. Iran, and Senegal vs. Netherlands.


To commemorate the World Cup broadcast, LG Uplus is holding three events on the Spoky event page until November 19: ‘Badge Collector’ where participants complete daily missions to collect badges from 32 countries; ‘Confident Score Pick’ where participants predict match scores; and ‘Soccer Representative’s 응꾸’ where participants decorate Instagram stories using Spoky stickers. Prizes such as Hana Tour gift certificates (worth 3 million KRW), iPhone 14 Pro, Galaxy Z Flip4, 20 don of gold golden keys, Apple Watch, and coffee coupons will be awarded through a lottery.



Ko Kwangho, head of LG Uplus’s Sports Platform Division, said, “To enjoy the World Cup, the largest single-sport event, with Spoky customers, we have prepared not only live broadcasts but also AI-based match predictions and various events. We plan to continuously enhance content and entertainment that attract strong customer interest.”


This content was produced with the assistance of AI translation services.

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