Samsung C&T Fashion Unveils '10 Corso Como' Collaboration Collection with Helinox

10 Corso Como, Helinox collaboration product. Photo by Samsung C&T Fashion Division

[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division announced on the 21st that its concept store '10 Corso Como Seoul' has launched a limited collection in collaboration with the global outdoor brand Helinox.

Helinox is a leading domestic camping equipment company that has grown into a global outdoor brand, pioneering an emotional camping culture. It has collaborated with numerous fashion and lifestyle brands.

10 Corso Como released a limited collaboration collection featuring the brand's signature graphic circular design as a key point. The 'furniture line' consists of Chair Home, Table O, tote bags, and folding tote bags. They also introduced a cosmetic line applying a fragrance developed by Helinox itself. It includes hand lotion, sanitizer spray, life fragrance, and hand wash.

The limited collaboration collection between 10 Corso Como and Helinox is available at 10 Corso Como Seoul Cheongdam and AvenueL stores, as well as SSF Shop, Helinox HCC, and Helinox online store.

A representative of 10 Corso Como said, "With the spread of camping culture, consumers increasingly consider the value of their purchases even when buying a single item," adding, "This collaboration collection is gaining great popularity not only for the collectible value of the items but also because it offers the experience of top-quality products created by two luxury brands."

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