SK Magic Wins Commissioner of the Korean Intellectual Property Office Award at the 2022 Good Design Awards

Design Identity Strategy 'Natural Monochrome' Awarded

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 21st that it won the Bronze Prize, the Commissioner of the Korean Intellectual Property Office Award, at the '2022 Good Design Award' for its differentiated design identity strategy 'Natural Monochrome.'

The Good Design Award, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, is the most prestigious design award ceremony in Korea held annually since 1985 under the Industrial Design Promotion Act. It comprehensively evaluates products based on appearance, function, materials, and economic feasibility, awarding the 'Good Design (GD)' mark to products recognized for excellent design.

This year, SK Magic was recognized for design excellence with a total of five products and designs listed in the Good Design Award, including ▲Touch On Pro Dishwasher ▲Eco Mini Water Purifier, Green41 ▲Eco Clean Food Waste Processor ▲All Power Induction ▲Natural Monochrome. In particular, the 'Natural Monochrome,' which received the Commissioner of the Korean Intellectual Property Office Award, was highly praised as SK Magic's differentiated design strategy aiming for naturalness in daily life, with home appliances naturally blending into the spaces where customers stay and becoming part of their lives.

An SK Magic official said, "We will continue to evolve as a lifestyle subscription company that offers various products and services desired by customers based on innovative technology and differentiated design philosophy."

This content was produced with the assistance of AI translation services.