hy, Salad Annual Sales Surpass 1 Million Units... 40% Growth Compared to Previous Year

[Asia Economy Reporter Eunmo Koo] hy announced that sales of 'It's On Salad' have surpassed 1 million units.

hy revealed on the 21st that the cumulative sales of It's On Salad reached 1.2 million units from January to October this year. This represents an approximately 40% increase compared to the same period last year.

hy's analysis attributes the sales growth to the spread of the 'Healthy Pleasure' culture and the realized 'Lunchflation.' According to their own data analysis, salad sales during the summer season, when people pay more attention to weight management, are over 40% higher than in the winter season. The best-selling item is the 'Chicken Breast Salad.'

The main purchasing demographic is people in their 30s and 40s, accounting for 56% of total orders as of October. Specifically, women in their 30s make up the largest share at 18%, followed by women in their 40s at 17%. The purchase ratio among people in their 20s increased by 2% compared to last year.

Sales in May, when inflation began in earnest, reached 140,000 units, setting a record for the highest monthly sales. Sales from May to July increased by more than 30% compared to the same period last year.

The 'Fresh Manager' service, which offers free delivery to the desired location, and subscription services are also competitive advantages. In fact, the subscription rate accounts for 71% of total salad sales. Customized meal plans are more popular than single-item regular deliveries. The customized meal plan service delivers selected products on designated days chosen by customers. The sales ratio of customized meal plans accounts for 73% of total subscription sales.

Lee Ji-eun, head of the hy platform CM team, said, "Customers seeking It's On Salad, which combines excellent taste, cost-effectiveness, and the convenience of regular free delivery, are gradually increasing," adding, "We will strengthen the product lineup and develop it into a major business area."

This content was produced with the assistance of AI translation services.