"'Jipgwanjok' Increased: Electroland's TV Sales Rise in November"

Customers are looking at TVs at E-Land. (Photo by E-Land)

[Asia Economy Reporter Jeon Jinyoung] Electronic Land announced on the 21st that TV sales increased in early November due to the influence of ‘Jipgwanjok’?people who watch large sports events at home.

According to Electronic Land’s home appliance sales survey for two weeks from the 1st to the 14th, TV sales increased by about 95% compared to the previous two weeks.

This is believed to be because many large international sports events and eSports tournaments were held, leading to more people watching them at home with family or friends. Large sports events were mainly held in the summer season, but this year they took place in the winter season when outdoor activities decreased, resulting in increased TV sales as people enjoyed video content indoors.

During the same period, sales of soundbars and monitors also increased by 50% and 42%, respectively. Electronic Land analyzed that soundbars were mainly purchased by family consumers to experience the stadium atmosphere with high-quality sound, while monitors were bought by consumers with single-person households or family members who are not fond of sports to enjoy the broadcasts.

An Electronic Land official said, “As we move past the pandemic era, consumers who value equipment regardless of the type of video they watch have increased, which also influenced the rise in TV sales this time. Electronic Land is holding a Black Power Sale event throughout November, offering various benefits on TVs, so now is the best time to purchase a TV if you are considering it.”

This content was produced with the assistance of AI translation services.