Seven Eleven's Instant Chicken Sales Soar... "Captured Both Taste and Quality"

World Cup Commemorative Chicken Discount Event

Models are introducing Mankuman Gu Chicken at the convenience store 7-Eleven. (Photo by 7-Eleven)

[Asia Economy Reporter Lim Chunhan] The cost-effective chicken introduced by Seven Eleven is receiving positive responses from consumers.

According to Seven Eleven on the 21st, sales of ready-to-eat chicken increased by 50% compared to the same period last year. This month, sales have continued to rise, increasing by 40% compared to the previous month.

Last month, Seven Eleven launched ‘Mankuman-gu Chicken,’ which offers about half the price for an amount equivalent to one whole fried chicken from a specialty store. This product, with its extreme cost-effectiveness, has sold over 40,000 units so far, ranking first in chicken sales.

Seven Eleven is holding a World Cup commemorative discount event. Until the 23rd, before Korea’s match, customers paying with Hana Card can get a 20% discount on Mankuman-gu Chicken, and during Korea’s match period from the 24th to the 2nd of next month, it can be purchased at a 40% discounted price.

A Seven Eleven official said, “We launched this product to allow people to enjoy chicken, a national snack, at a more reasonable price, and are holding a dramatic discount event to meet the increasing demand season. We will continue to strive to develop products so that customers can experience a variety of high-quality, cost-effective products at nearby convenience stores.”

This content was produced with the assistance of AI translation services.