Kakao Hosts Win-Win Exhibition and Live Commerce for Small Business Owners

[Asia Economy Reporter Yuri Choi] Kakao announced on the 18th that KakaoTalk Shopping, operated by Kakao's in-house commerce independent company (CIC), has signed an agreement with the Small Enterprise and Market Service (SEMAS) to run a support program for small business owners.

This program targets 30 selected small business owners who applied through SEMAS and operate KakaoTalk Stores (hereinafter referred to as Talk Stores). It provides support by utilizing Kakao's commerce and services that can help expand online sales channels, such as Talk Store sales training, special exhibitions on Shopping, live broadcasts on Kakao Shopping Live, and KakaoTalk Channel messages.

First, until the 17th, a training course by Talk Store professional instructors was conducted. The program offered basic courses and advanced courses including individual coaching for sellers with little experience in online sales or Talk Store operations, providing know-how on how to use Talk Store and marketing strategies.

KakaoTalk Shopping will hold a win-win special exhibition called “Everyone Smiles Win-Win Talk Deal” from 5 p.m. on the day until the 21st, gathering products from the partner companies. A total of 30 products in categories such as food, beauty, and fashion will be sold at discounted Talk Deal prices.

On the 19th at 11:30 a.m., live commerce support will be provided through Kakao Shopping Live. A live broadcast will be held featuring representative small business restaurants with excellent products among the participants, such as seafood stew, dakgalbi, and handmade grilled mackerel. This will offer small business sellers not only sales experience through live broadcasts but also opportunities for real-time interactive communication with customers.

Kim Mi-hee, Director of KakaoTalk Shopping, said, “We aim to provide opportunities for small business Talk Store sellers to connect with more consumers and boost sales through not only education and special exhibitions but also high-quality live commerce support.” She added, “We will continue to strengthen win-win cooperation with small business owners through various methods, including collaboration with related organizations.”

This content was produced with the assistance of AI translation services.