CJ CheilJedang Sells 'Post-Meal Blood Sugar Rice & Konjac Rice' at 100 Onnuri Pharmacies

CJ CheilJedang, Hetbahn 'Postprandial Blood Sugar Rice', 'Konjac Rice'.
Photo by CJ CheilJedang

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 18th that it will sell ‘Hetbahn rice that can help control postprandial blood sugar’ and ‘Hetbahn konjac rice’ at 100 stores nationwide of Onnuri Pharmacy, the largest pharmacy franchise in Korea.

Hetbahn postprandial blood sugar rice is an instant rice product designed for consumers who need blood sugar management to enjoy delicious everyday meals instead of inconvenient dietary therapy. After six years of research, it received health functional food certification from the Ministry of Food and Drug Safety in 2013. By overcoming quality degradation issues such as darkening of rice color or deterioration of texture when adding the functional ingredient ‘indigestible maltodextrin,’ more than 2.5 million units have been sold to date. Onnuri Pharmacy plans to expand the number of stores carrying the product after a pilot sale until the end of the year.

Hetbahn konjac rice combines konjac, Cheonjihyangmi (a type of fragrant rice), brown rice, oats, black rice, and other grains in an optimal ratio to provide balanced taste and nutrition. Available in two types?Hetbahn Brown Rice Oat Konjac Rice and Hetbahn Oat Black Rice Konjac Rice?these products are for those who want to enjoy a light meal. While preserving the unique texture of konjac, the dietary fiber content is over 5g, providing a high sense of fullness, and the calories are 165 kcal and 160 kcal respectively, allowing for guilt-free consumption.

A CJ CheilJedang official said, "We partnered with Onnuri Pharmacy to get closer to consumers who need instant rice products that help control blood sugar or allow them to enjoy meals lightly," adding, "We will continue relentless efforts and research and development so that everyone in the nation can take care of their health while enjoying delicious Hetbahn."

This content was produced with the assistance of AI translation services.