Ace Bed Launches Lifestyle Brand 'Club Ace'

Collaboration with Emart24, Sequential Release of 7 Limited Products Including Coffee, Salad, Macaron, and Ice Cream

Ace Bed x Emart24 'Club Ace' product.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed announced on the 17th that it will launch a collaborative product called 'CLUB ACE' in partnership with Emart24.

Ace Bed launched a sub-brand called 'CLUB ACE' and partnered with Emart24 to extend the value of good sleep into customers' daily lives. CLUB ACE is a lifestyle brand that carries the meaning of hoping everyone becomes an ace in their own daily life. It is an attempt to expand brand experience to various target groups beyond just communicating through bed products.

Through this collaboration, Ace Bed and Emart24 planned products with concepts that customers can relate to. A total of seven products, including unique collaboration coffee, sandwiches, and salads reflecting the colors of both companies, as well as desserts such as macarons and ice cream, were planned to embody the functional and emotional values of Ace Bed and will be released sequentially. In particular, products that add fun elements to attract consumer interest and curiosity include ▲'Fusilli Salad Pasta' made with pasta noodles resembling Ace Bed’s hybrid Z spring ▲'Ham Cheese Condensed Milk Sandwich' made with soft castella like a mattress ▲'Delicious Roasted Chestnuts' that convey Ace Bed’s message of good sleep.

The CLUB ACE trademark logo was developed in collaboration with graphic artist Nam Mu-hyun, who has recently gained popularity among the MZ generation. The logo, which rebranded the existing Ace Bed globe symbol design, has been applied to all collaborative products.

In addition to food products, Ace Bed produced two types of goods featuring the CLUB ACE logo artwork through this collaboration. These include ▲'Incense Holder Set' made by upcycling Ace Bed’s leftover wood ▲a limited edition 'Towel Book Package' with a book concept.

To commemorate the launch of CLUB ACE, Ace Bed also prepared an SNS certification event. From the 17th until the 8th of next month, customers who post a purchase certification shot of Emart24 collaboration products on their personal Instagram with the required hashtags will be entered into a draw to win generous prizes such as LG home appliances and limited edition goods.

An Ace Bed official said, "Starting with this collaboration with Emart24, we will actively expand touchpoints with customers so that Ace Bed can be experienced in various ways in daily life, moving away from the existing communication methods. Please look forward to the changes Ace Bed will make through the newly launched CLUB ACE."

This content was produced with the assistance of AI translation services.