bhc Group SuperDuper sells 20,000 burgers within 2 weeks of opening

On the opening day, the 1st, customers are waiting to enter SuperDuper Gangnam branch. Photo by bhc Group

[Asia Economy Reporter Moon Hyewon] bhc Group's SuperDuper announced on the 16th that approximately 20,000 burger menu items were sold within two weeks of opening its store.

SuperDuper opened its first global store, Gangnam branch, near Sinnonhyeon Station in Seocho-gu, Seoul, on the 1st and began operations.

According to bhc Group, about 1,200 customers visited the store on the opening day despite it being a weekday, and approximately 2,000 burger menu items were sold in one day during the first weekend after the official opening. Since then, the Gangnam branch has been selling an average of more than 1,400 burger menu items per day.

The first official customer who visited the store said, “When I was studying abroad in San Francisco, I was impressed by the taste of the handmade burgers I often enjoyed at the local SuperDuper, so I paid close attention and watched after hearing the news that it would land in Korea.” He added, “I took a half-day off and waited for about two hours upon hearing the opening news, and it was satisfying enough to feel that the effort was not wasted, as it had the original American authenticity.”

Jung Chanjin, Director of the Design Headquarters at bhc Group, said, “SuperDuper Gangnam branch is not just a simple handmade burger store but is decorated with a vibrant orange color sensibility and a comfortable atmosphere of a modern and luxurious dining restaurant, making it a hot place in the Gangnam area where you can experience the original taste of burgers in a space that satisfies the five senses.” He added, “While maintaining the brand identity, it will establish itself as a dining space leading lifestyle through localized menus that consider customer needs.”

This content was produced with the assistance of AI translation services.