Agricultural Corporation Sally's Table Opens First Salad Brand Store 'Sally Market'

Agricultural corporation ‘Sally’s Table’ announced the opening of the first store of its salad brand ‘Sally’s Market’ in Jeongja-dong, Bundang-gu.

Sally’s Table cultivates European premium vegetables such as frill ice, kai para, and butterhead based on the ‘6 No’s (No pesticides, Non-GMO, No herbicides, No heavy metals, No pests and diseases, No fine dust)’ principle at its own smart farm with an annual maximum production capacity of 60 tons, supplying them immediately.

The first Sally’s Market store in Jeongja-dong, opened on the 7th, was designed as a space where customers interested in self-care and salad culture can enjoy the salad culture, unlike typical salad specialty stores. The 36-seat store features a terrace suited to its location near a walking trail, allowing customers to enjoy a light salad after exercise. Additionally, a ‘Deli Zone’ displaying fresh vegetables and various toppings produced at the smart farm was set up in one corner of the store to provide visual enjoyment and allow customers to purchase fresh ingredients. Vegetables directly grown at the smart farm by Sally’s Table are also available for purchase at Sally’s Market’s smart store, ‘Sally’s Market Mall.’

The menu available at the offline store was developed by Chef Nam Jeong-seok, an Italian culinary researcher famous for diverse vegetable dishes and author of the bestseller ‘Meal Salads You Want to Make Every Day.’ Since the menu uses vegetables such as frill ice and kai para, which are rarely found in Korea, all dishes are composed of recipes developed in-house. The menu includes six types of salads such as ‘Sally’s Vegan’ for vegan customers and ‘Sally’s Spoon,’ a high-protein menu, as well as three types of sandwiches, handmade desserts, and healthy beverages.

Starting with the first store in Jeongja-dong, Sally’s Market plans to expand its offline stores by opening the second and third stores by 2023.

Choi Jeong-min, CEO of Sally’s Market, stated, “Just like our brand slogan ‘FARM TO TABLE,’ we will deliver fresh vegetables and salad dishes to customers 365 days a year.”

This content was produced with the assistance of AI translation services.