"K-Products Discounted, Sales Volume Increased 9 Times"…Sold Like Hotcakes in Southeast Asia

Shopee Korea Hosts 11.11 Big Sale Event
Popular Categories: Beauty, K-Pop Special Products, Health
1 in 4 Buyers Purchase Korean Products for the First Time

[Asia Economy Reporter Kim Bo-kyung] Southeast Asian and Taiwanese e-commerce platform 'Shopee Korea' announced on the 16th that Korean sellers achieved their highest sales volume this year during the discount event held on the 11th.

According to Shopee Korea, during the 'Shopee 11.11 Big Sale' held for one day on the 11th, the sales volume of Korean sellers increased more than ninefold compared to the daily average in October, setting a new record for the highest sales volume this year.

The most popular items in this event were beauty, hobbies (K-pop special products), health, food and beverages, and home & living, in that order. The top-selling Korean seller was the low-irritant skincare brand COSRX. In particular, COSRX's 'Good Morning Gel Cleanser' gained popularity in the Philippines, Malaysia, and Vietnam.

In the food and beverage category, the tea brand O'Sulloc showed remarkable growth, with sales on the 11th increasing 28 times compared to the daily average last month. During the same period, the gel nail brand 'Gelato Factory' saw its sales jump 15 times.

Riding the Korean Wave, K-pop special products also achieved high sales. The top-selling product in Indonesia was the official light stick of NCT, while in Brazil and Mexico, BTS's 'Proof' album and the official light stick were the best-selling items, respectively.

It was found that one in four Shopee customers purchased Korean products for the first time during this event, confirming the growth potential of markets including Southeast Asia and Europe. In particular, more than 50% of Shopee customers in Vietnam, Taiwan, and Poland purchased Korean products for the first time during the November event.

Yoon-ah Kwon, head of Shopee Korea, said, "As demand for high-quality products increases, sellers offering high-quality products continue to thrive even at higher price points," adding, "We will continue to support domestic sellers to grow their business on Shopee and expand their global presence."

This content was produced with the assistance of AI translation services.