KOTRA Opens Nagoya K-Product Expo... Accelerating 'Export Plus' Efforts

Over 120 Consumer Goods Companies Participate... 60 Achieve Export Performance

[Asia Economy Reporter Moon Chaeseok] KOTRA announced on the 15th that it will hold the 'Korea Excellent Products Exhibition 2022' at the large shopping mall 'Lalaport' and 'Hisayaodori Park' in Nagoya, Japan. The event will be expanded to three times the scale of last year's Lalaport promotional event.

The product exhibition, held for nine days from today until the 23rd, will be conducted in conjunction with the 'K-Festival 2022 in Nagoya.' KOTRA expects to carry out promotional activities targeting about 100,000 cultural shoppers by collaborating with overseas diplomatic missions such as the Consulate General of the Republic of Korea in Nagoya.

The event consists of integrated marketing activities including ▲K-Festival event experiences ▲K-Food tasting ▲product exhibition ▲online promotions ▲influencer marketing. About 120 Korean companies are participating. Sixty companies with over 100 brands, including cosmetics, health foods, general consumer goods, and innovative products being introduced to the Japanese market for the first time, will be exhibited to provide a Japanese export platform for 'beginner' exporters.

KOTRA believes the product exhibition will attract the attention of local shoppers seeking Hallyu products. This is due to the recent lifting of Japan's COVID-19 entry restrictions, an increase in overseas flights, and travel and shopping revitalization policies by the Japanese government. The fact that about 250 companies are participating in the project is seen as evidence of Korean companies' high expectations for exports to Japan.

The representative of Japanese company W, responsible for importing Korean products, said, "Last year's Lalaport promotional event attracted a lot of attention, and this time, including import contracts worth $500,000 (about 660 million KRW), the initial import volume involves 60 companies at about $50,000 (about 66 million KRW)." He added, "Since the scale of the project has been greatly expanded, additional contracts are expected."

Korean mask pack manufacturer S signed an OEM (Original Equipment Manufacturer) contract worth $500,000 with local cosmetics specialist buyer W. They plan to supply major distribution chains such as Don Quijote and Partek. Vegan cosmetics exporter E signed an export contract with local buyer N and shipped the initial volume. In the food sector, Korean company J, which produces health chocolate, signed an exclusive supply contract with Japanese company N and plans to export about $15,000 (about 19.9 million KRW) worth of products.

Popular influencer Tanigawa Nana said, "This is the first time I have seen such a large-scale simultaneous promotion of Korean consumer goods at three venues," adding, "Since Korean cosmetics and food are very popular, I plan to vividly promote the event site to my 600,000 followers to attract many shoppers."

Ryu Jaewon, head of KOTRA's Trade and Investment Data Division, said, "The project is a large-scale promotional event linked with the Korean Festival hosted by the consulate, which attracts 100,000 visitors, and we expect not only sales results but also significant promotional effects." He added, "We will actively support more promising Korean companies to enter the Japanese market."

This content was produced with the assistance of AI translation services.