Aekyung Industrial's Sales Increase 60% Year-on-Year at China's 'Guanggunje'

[Asia Economy Reporter Moon Hyewon] Aekyung Industrial announced on the 15th that its sales during China’s largest shopping festival, ‘Guanggunje,’ increased by 60% compared to the same period last year, reaching approximately 26 billion KRW.

According to Aekyung Industrial, this Guanggunje saw remarkable growth in new digital platforms such as Kuaishou and TikTok. In particular, live broadcasts conducted with influencer ‘Shin Yooji (辛有志)’ on Kuaishou achieved excellent results, with Kuaishou’s sales growing 297% year-on-year.

Visible achievements were also made on TikTok. Aekyung Industrial analyzed that this was the result of strengthening marketing on rapidly growing video platform channels like Kuaishou and TikTok, alongside traditional channels such as Tmall and JD.com.

Aekyung Industrial also reported positive outcomes, including about a fivefold increase in sales compared to the previous year at the lifestyle goods exclusive flagship store ‘Tmall International Aekyung Personal Care Pavilion,’ which opened last year.

This content was produced with the assistance of AI translation services.