Lotte Chilsung Beverage Launches 2022 Beaujolais Nouveau: "A Sweet Gift for November"

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage announced on the 15th that it will launch the 2022 vintage new wine 'Beaujolais Nouveau.'

The newly introduced Beaujolais Nouveau consists of five types of red wine made from Gamay, the representative grape variety of the Beaujolais region in France. It includes one type of Georges Duboeuf Beaujolais Nouveau, three types of Georges Duboeuf Beaujolais Villages Nouveau, and one type of Joseph Drouhin Beaujolais Villages Nouveau.

Beaujolais Nouveau is a new wine produced in the Beaujolais region of France, made by aging freshly harvested grapes from early September for 4 to 6 weeks and sold simultaneously worldwide on the third Thursday of November at a fixed time each year. Unlike typical red wines, it is characterized by a light tannin sensation and rich fruity aroma.

The five types of Beaujolais Nouveau wines will be sold simultaneously nationwide from the 17th at department stores, large marts, wine shops, convenience stores, and more, priced in the 30,000 KRW range.

A Lotte Chilsung Beverage official said, "The 2022 Beaujolais Nouveau faced many difficulties due to poor harvests caused by abnormal weather, high exchange rates, and high oil prices," adding, "Rather than focusing on profitability, we aimed to provide cost-effective products to expand the wine market base, and launched this product for wine beginners and consumers preparing for year-end gatherings."

This content was produced with the assistance of AI translation services.