hy launches traditional liquor platform 'Suldamhwa' and Yakult-flavored Makgeolli 'Makkurte'

Yakult-flavored Makgeolli 'Makkurte'.
Photo by hy

[Asia Economy Reporter Song Seung-yoon] hy announced on the 15th that it will launch 'Makkurteu,' a Yakult-flavored Makgeolli, in collaboration with the traditional liquor subscription platform 'Suldamhwa.'

Makkurteu is hy's first alcoholic beverage collaboration product. The new product features a sweet and sour yet savory taste. Its subtle acidity balances the salty flavor, making it a great match with cheese snacks. It is also good to drink with spicy food. If frozen for more than 4 hours, it can be enjoyed in a sherbet form for a unique experience. It comes in a single 450ml size, and the package applies Yakult's distinctive design. It will be sold in a limited quantity of 6,000 units through the Suldamhwa website's 'Damhwa Market.'

hy and Suldamhwa plan to secure new customers based on their respective subscription service experiences and platforms. To this end, various events such as Preditt discount coupon giveaways will be held. Goods using Yakult designs and exclusive meal kits will also be released.

An hy official said, "The memories of enjoying Yakult as a snack are a great value and asset to the brand," adding, "We plan to expand the target age group through various marketing activities utilizing the Yakult IP."

This content was produced with the assistance of AI translation services.