Shinsegae International Launches New Functional Hair Loss Product 'I Am Shampoo'

[Asia Economy Reporter Song Seung-yoon] Shinsegae International announced on the 15th that its own hair care brand 'JUST AS I AM' has launched a new functional product to alleviate hair loss symptoms.

From today, JUST AS I AM has newly released a tonic and treatment in the 'I AM Shampoo N2' line. As the I AM Shampoo N2 became the brand's bestseller immediately after its launch and received a response beyond expectations, the product range has been expanded.

I AM products are divided into N1 and N2 lines according to their scent. N1 features a sweet fig fragrance, while N2 is characterized by a fresh citrus musk scent. Using JUST AS I AM’s unique fragrance technology, a natural and luxurious scent has been added, implementing top notes, middle notes, and base notes comparable to niche perfumes, which has gained great popularity among younger consumers.

The newly released I AM Tonic N2 relieves scalp heat with a cooling sensation and provides a no-sebum effect. The high-performance tonic maximizes freshness to soothe scalp heat and balances oil and moisture. Without the need to rinse, simply spraying an appropriate amount onto the scalp after hair cleansing allows for easy care of hair loss symptoms. The accompanying I AM Treatment N2 is a functional treatment product that alleviates hair loss symptoms and can also be used on the scalp. It easily cares for scalp keratin in just 10 seconds, makes hair soft and flexible, and features a highly concentrated formula that turns into a cream when it comes into contact with water.

They are also expanding offline stores. To broaden customer touchpoints beyond the existing online-centered distribution network, the products will be introduced through various channels. In the second half of this year, they plan to sequentially hold roadshow events at nationwide Traders stores, expanding offline bases and actively aiming to boost sales.

A representative of I AM Shampoo said, "Customer satisfaction is high due to rich foam, refreshing cleansing power, and luxurious scent, resulting in a high repurchase rate," adding, "We plan to develop various products to capture not only customers concerned about hair loss but also new customers who previously had no needs related to hair loss."

This content was produced with the assistance of AI translation services.