"Enjoy 'Asiana Hopi Lager' Even Onboard"

In-flight Service After Domestic Airline's First Handmade Beer Launch

[Asia Economy Reporter Kiho Sung] Asiana Airlines will offer ‘Asiana Hoppi Lager’ as an in-flight service starting from the 15th.

As international flights gradually expand, the airline has actively responded to customers’ requests to enjoy ‘Asiana Hoppi Lager’ onboard by deciding to provide it as a limited-time in-flight service. Starting with flight OZ541 to Frankfurt, Germany, the beer will be served to passengers on long-haul international routes including ▲the Americas ▲Europe ▲Oceania.

In July, Asiana Airlines collaborated with CU and Korea Brewers Collective (KBC), a craft beer brand under OB Beer, to launch ‘Asiana Hoppi Lager.’ This beer uses 95% malt and 5% hops, combining the aromatic qualities of ale with the refreshing taste of lager. It has been highly praised by the MZ generation for allowing them to feel the travel vibe in everyday spaces like convenience stores.

An Asiana Airlines official stated, “Since its launch, the beer has received great responses from customers longing for travel, and many have requested it as an in-flight service. We decided to offer it onboard to provide a unique experience,” adding, “We will continue to strive to make our customers’ travels more enjoyable through a variety of services in the future.”

This content was produced with the assistance of AI translation services.