Dongwon F&B Releases Limited Edition 'Dongwon Tuna & Movie E.T' 40th Anniversary Edition

[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 15th that it has partnered with director Steven Spielberg’s sci-fi film E.T to release a limited edition "Dongwon Tuna ET40 Memorial Edition" in celebration of the 40th anniversary of the launch of "Dongwon Tuna."

The Dongwon Tuna ET40 Memorial Edition was planned to commemorate the 40th anniversary of Dongwon Tuna, which has contributed to public health as a healthy seafood and ready-to-eat nutritional food, and the 40th anniversary of the release of the film E.T, which is still loved for its timeless story.

The Dongwon Tuna ET40 Memorial Edition features designs incorporating the main movie poster image of E.T and the protagonist boy touching fingertips in a moment of connection, as well as iconic scenes such as the bicycle flying in front of the giant moon, expressed as constellations. This collaboration with the film E.T is the first case among food and beverage brands worldwide.

Dongwon F&B increased the skipjack tuna content in the Dongwon Tuna ET40 Memorial Edition from the previous 79% to 82%, while adding extra virgin olive oil to enhance taste and quality. In addition, various online and offline marketing activities, including merchandise, will be conducted.

Meanwhile, Kim Jae-cheol, the honorary chairman and founder of Dongwon Group, developed "Dongwon Tuna" in 1982 with the determination to "supply high-quality protein to the public." Dongwon Tuna has maintained its position as the number one canned tuna brand in Korea for 40 years, evolving from an expensive luxury food in the 1980s to a convenient food with seasoned tuna in the 1990s, and then to a health food emphasizing wellness in the 2000s.

Dongwon Tuna sells over 200 million cans annually, and in 2014, it became the first in the industry to surpass a total cumulative sales volume of 5 billion cans. As of 2022, cumulative sales have exceeded 7 billion cans. This means that the Korean population (based on 51 million people) has consumed an average of 137.2 cans per person, which, if lined up, would circle the Earth approximately 14 times (about 550,000 km).

The "Dongwon Tuna ET40 Memorial Edition" is priced at 3,180 KRW for 135g and is available at major offline stores such as large supermarkets and convenience stores nationwide, as well as major online malls.

This content was produced with the assistance of AI translation services.